I’ve got lots of tricks up my sleeve, but my favourite way of doing this is using voice notes. When you send me your outlines or ideas as a voice note, I can hear first-hand exactly how you talk about the subject. This means I’ve got lots to draw from when choosing the words to use in your content.
We’ll also create a document that holds all the details of your brand voice, and this builds up over time as we get to know each other. Everything I need to know about writing like you will be in this document.
How do I know I’ll get results from the blogs?
The value of content marketing has been proven over and again by people much smarter than me (check out this report by Hubspot and this study by LinkedIn for more info).
While I can’t promise any specific outcomes from the blogs, I do promise to follow best practice guidelines when writing blogs for you. There’s also the option to add social media posts and email copy to your package which will help you to promote your blogs and get even better results.
Why is the monthly service only available as a 12-month retainer?
Content marketing is a long-term strategy - it doesn’t fix everything overnight.
If I were to help you with this for 3 months, you might get a few new clients, but those results would likely tail off pretty sharpish when we stopped working together. You’d end up jumping back onto the hamster wheel, struggling to reach enough people to fill your client roster.
And I’m guessing that if you’re reading this, you’re sick and tired of that life! You’re ready to stop faffing and start spending more of your precious time actually doing the thing you set up your business for in the first place: helping your clients.
Yes - for every blog I write for you I’ll do some basic keyword research and also fill in the SEO fields on your website when I upload it for you.
It’s important to point out that I’m not an SEO consultant. I know the basics as it relates to blogging, but I can’t improve the overall SEO of your website or guarantee a particular position on Google for your blogs (anyone who says they can is lying!).
In addition, remember that SEO is a slow burn - over time your blogs will increase your visibility in Google Search, but it’s important to promote your blogs to your audience in other ways to really make the most of them.
I don’t have time to promote the blogs myself, how will I make sure people read them?
My monthly blog-writing package includes the option of adding as many social media posts and emails as you’d like to help you promote your blogs. Repurposing your blogs into other forms of content is a great way to maximise your return on investment as well as drive more traffic to your website via your blogs.
If you’d like to talk about how I can help you to promote your blogs to your audience, just chat to me on our call and we can create a package that takes care of everything for you.
If I’m sending you outlines, wouldn’t it be quicker for me to just write the blogs myself?
Have you ever had one of those days when you really need to post some content, but you just can’t think of anything good to say? Everything you write sounds a bit naff, and you end up in a really bad mood after writing and deleting a sentence fifteen times?
Well, I can help with that too.
When you hire me, you’re not just hiring a typewriter, you’re hiring ME! I can help to provide you with inspiration on days when it’s just not coming, and I’ll even research and write up topic proposals each month to help make blogging even easier for you.
Working with me on your blogs isn’t JUST about saving time. You’re also investing in an expert who will keep you on track each month and make sure every blog is high quality and effective.
What if I run out of ideas for topics to give you to write about?
We’ve all had those days, right? You feel like you’ve said everything you can say on your topic, or that there are 10 people online who have said what you want to say, but better.
I’ve got you covered here too. I can help to suggest really interesting topics that your audience wants to read about based on my knowledge of the industry and research into what people are Googling right now. I’ll also point out where key points of your messaging are missing from your library of blogs so that we can fill that gap pronto.
How much do your services cost?
Since each package is bespoke to the client, it’s not possible for me to provide fixed pricing for everything.
But your time is precious, and I believe it’s important to have a rough idea of pricing before you invest time in chatting with me about working together. My monthly blog-writing services start at £350/month for one blog, one social media post, and one email. My blog launch package starts at £1,500.