Launch your business blog in just 6 weeks
Have you had "Start blog" on your to-do list for longer than you can remember?
Every time you see it there, you roll your eyes and think of all the other urgent tasks you have to do now that your business is growing.
There's just too many things in the business that have to be done by you - this can't be outsourced!
But what if there was another way?
This programme is perfect for you if you are beyond ready to finally start that business blog and want to have a healthy library of blogs written before you launch it.
It's all about partnering together to make sure the words say exactly what you want to say, how you want to say it - without taking all your time away from those other urgent tasks.
How does it work?
First up, we’ll have a consultation to allow me to understand exactly what your business does, who it helps, the transformation you deliver, and how you move each audience member through the buyer’s journey.
I’ll also use this call to get up close and personal with your brand voice so that I can create content that truly sounds like you. We’ll talk about your personality, your brand values, turns of phrase that you like to use, and your sense of humour.
After the call, I’ll present you with a five-blog content plan to map out exactly what your blog will include and how it will convey those crucial key messages to move your readers through the basic buyer's journey without compromising on your authenticity.
From there, you'll provide me with the basic outline of each of the blogs which I'll use to create the first draft of each one based on my understanding and auditing of your existing messaging. I’ll optimise each blog so that it’s searchable by your ideal client and upload it to your website for you, ready for you to click publish when you’re ready.
You can provide an outline once per week, or if you're feeling in the zone you can send them all in one go - whether that's as voice notes while you're walking the dog or mindmaps to appeal to the visual learner in you. Anything goes!
Once the first drafts are ready, you'll review them and offer your suggestions so that I can make sure they're just right before you click Publish.
What if I miss my deadlines?
The programme is designed to be fast-paced in order to allow you to get your blog up and running quickly, and that can be a little daunting.
I understand how valuable your time is, so I've worked hard to create processes that are manageable as well as tools and resources to help you stay on track.
If you're really committed to getting your blog up and running as soon as possible, I'll be right there to support you in achieving that. I'm reachable by email or Voxer throughout our time working together and am always open to suggestions about how I can make the work easier for you to achieve. Just say the word!
However, it's important to understand that the programme will require you to set some time aside in order to get everything done in time. If you're not able to spare up to two hours each week for the programme to provide your outlines and review the drafts, this might not be the right programme for you.
How do I know it'll work for me?
Content marketing is a strategy that’s been proven over and over again to bring great results for businesses.
And if you’d like to know more about how I’ve helped my clients, you can view all of my testimonials.
On top of all of this, there are a few criteria for being accepted onto this programme. The reason for this is to ensure that you only invest in it if your business is in a position to reap the rewards.
The criteria are:
You must run a service-based business that helps your clients to improve their health and wellbeing, whether that’s their mental health, heart health, reproductive health, fitness & nutrition…you get the gist.
You must have had your existing website for a minimum of two years
You must have an email list of >100 subscribers, even if you haven’t emailed them in a while.
You must have a defined niche or ideal client and validated key messaging. Your messaging will be the key to the success of the work we do, so it’s important that you know your messaging resonates with your ideal clients.
Like anything, I’m unable to guarantee specific results from the content we create, but based on the research done by much cleverer people than me, as well as my own anecdotal research from previous clients, I can tell you that this kind of content strategy provides a strong foundation for your marketing and lead generation by positioning you as the expert.
How much does it cost?
The total investment for this package is £1,875.
You can pay this upfront, or in two instalments of £937.50.
I'm convinced! Where do I sign up?
If you’re ready to talk about working with me to launch your blog in 6 weeks, just click here to send me a message. Make sure you let me know the following:
What business are you in, specifically?
How long have you had your website?
Do you have an email list? If so, how many people are on it?
What’s the biggest challenge you have right now?
How much of a priority is it to you to resolve this challenge? Are you willing to invest time and money into achieving this?