• Katie Earl

5 ways to get more ideal clients reading your blog (without worrying about SEO)

Updated: Feb 25

Before I set up my business, I had a lifestyle blog that I wrote in my spare time. It was a true passion project, and one that I hoped might lead to bigger things one day.

Every month I would brainstorm my topics and loved nothing more than sitting and writing all my thoughts and ideas down of an evening.

Thing is, back then I didn’t know very much about how to get my blogs read. Even though it gave me joy to write the blogs, I would have derived even more joy from knowing that others were reading and enjoying them too!

But when you write a blog for your business, the number of readers isn’t just a nice-to-have. Getting your blogs read as widely as possible by your ideal client is the most important goal of any blogging strategy.

So here, I’m sharing my advice to help you get further than I did in that first little blogging venture, so that you can watch your blogs’ view count go up and up and up.

1: Share it on social media

Just like everything in your business, it’s important to make the most of your existing audience before you can begin to grow it. For most of us nowadays, that means utilising your social media network, whether it’s just friends and family at this stage, or a strategically grown audience full of ideal clients. Make sure they know that you’re blogging and keep reminding them to click through and read your content.

As people begin to read your blog, this will create a snowball effect. Algorithms will notice people engaging with and clicking on your updates and will therefore display them to more and more of your audience, and your audience’s audience!

Even though you might have begun blogging in order to step away from social media, make this a gradual change, so that you can get as much value as possible from the connections you’ve been working hard on all this time.

2: Send it to your email list

Somewhere else that you can really leverage the power of your existing connections is your email list. These are people who have already told you that they want to hear from you and that they like what you have to say, so in terms of getting new eyes on your content, this is where the really low-hanging fruit can be found.

Weave your blog into the emails you send, for example with a button that says ‘Click here to read my article on this subject’, so that those who are already invested in the content of your email will be more likely to click through.

3: Add a link to your email signature

If you’ve decided that you want your blog to be the place where you nurture your audience from strangers into clients, make sure that everyone who comes into contact with you is directed towards it on your website.

By adding a link to your blog in your email signature - either the most recent one you’ve published or the page on which all of your blogs are displayed - anyone who you contact will be able to quickly and easily gain access to your most powerful content.

You could also do this by adding the link to your social media profile or anything else that new connections will see first.

4: Reshare regularly

This might be the most important point on the list - and it’s the one that gets missed most frequently.

Most people who blog will write their article, upload it to their website, tell their audience about it the same day, and then forget about it. They’ll move on to the next one, promote it briefly, then move on to the next, then the next, then the next.

This means that, until they start to get more serious about SEO, each blog will languish on their website for months or years, missing the opportunity to maximise the ROI of the time they’ve spent lovingly creating it.

Blogs are not social media posts. They don’t go out of fashion, and they don’t become redundant after a few hours in the feed. The very best thing about blogging is that you can reshare each blog for years and years, getting results from it over and over again.

In order to get more eyes on your content, you need to remind people to look at it. So don’t worry about writing a new blog every time you want to share something. Look back over what you already have and make sure your audience members, existing and new, are regularly reminded of the treasure trove of information you have on your website.

5: Guest blog

If you’ve already got your existing audience reading and engaging with your blogs, it’s time to ramp it up and start leveraging other people’s audiences too!

Guest blogging is a great way to get your name known and direct more people to your website where they can read more of your blogs. At the end of the blog you’ve written, you will be invited to add a few lines about you and your business. In this section, make it really clear that your blog is the place for new readers to learn more about you and your ethos.

The key to getting this right is to choose wisely who you write a guest blog for. Make sure they have a similar target audience to you and that they offer a complementary service that isn’t a competitor to your own business. If this is something you’d like to learn more about, I have a full article on how to get the best results from your guest blogs!

Why you shouldn’t worry about SEO - yet

All of these strategies will allow you to get your blogs read more widely without delving into the scary world of SEO. It’s about building your confidence and validating your message and your writing with people who are already on board with your ethos before you spend time and money on in-depth SEO strategies.

If blogging becomes a long-term lead-generation strategy for you, SEO will play a big part in this, so make sure you invest in help with this if it’s not something you feel confident doing yourself. But to begin with, these tips will allow you to get your blog off the ground and out into the world.

Looking for more help with your blog?

If you’d like more support and advice like the points I’ve given in this article, I’d love to invite you to join my free Facebook group Blog Magic.

In there, you’ll find training in how to develop an effective blogging strategy, inspiration to help the words flow, and the opportunity to share your blog with the group to drive more traffic to your incredible content.

Click here to join us today.

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