• Katie Earl

Is it ok to blog about yourself as well as your business?

Blogging for your business isn’t just about promoting your services or sharing your expertise. It’s also a huge opportunity to showcase your personality, values, and experience as a business owner too.

There are reams and reams of different topics that you could write about in your blog. In this article I’m going to focus on why you should consider including a few articles that are about you as a person rather than your service or your expertise.

Why you should write about yourself in your business blog

The primary focus for your blogs should be to build the know, like, and trust factor that is so critical for anyone considering buying your services.

This is the secret sauce behind any transaction. Without knowing who you are, liking what they find, and trusting that you can deliver the results they’re looking for, no one is going to buy your services.

While sharing your expertise, case studies, and services can do this up to a point, including a blog about yourself can really accelerate the process. This is especially true of business owners who deliver their services personally, such as a coach, because the nature of their work relies upon your client feeling completely at ease with you.

How to write about yourself in your blog

Here are some dos and don’ts to keep in mind when writing:

Do set boundaries about what you feel comfortable sharing.

Some people love to share updates about their family life, their kids, their pets, etc. Others (like myself) wish to keep that private, and that’s totally ok! Get clear on this before you start writing so that you can narrow down what sort of thing you’d like to share.

Do think carefully about the purpose of your blog.

Plan out what you want to encourage the reader to do after they’ve finished reading. Would you like them to book a call? Subscribe to your email list? Follow you on social media? Make sure you treat it exactly the same as all of your other blogs and include a Call to Action (CTA) that makes sense at the end of the blog post.

Don’t share absolutely everything about your life.

Make sure the blog remains relevant to your target audience. For example, if you are a fitness instructor, maybe you could share a blog about your favourite active holiday destinations. See how this lets your audience get to know the real you a bit better, but without veering too far off of your usual content pillars?

Other ways to write about yourself

If blogging about yourself or your life doesn’t feel comfortable or appropriate for your brand, there are lots of other ways you can tell your audience who you are without including a blog post about it.

The most obvious way to do this is to write an About Me or About Us page on your website. Check out this article on HubSpot for more info on how to do this effectively.

Another way to include something a bit more personal is to write a short bio, a bit like the one you’d include on a social media profile, and include it at the bottom of your blogs. There is a bit of an art to writing something like this - it needs to be short and snappy, interesting, and include all of the most important bits of info in it as well.

If you do decide to use this on each of your blogs, make sure it doesn’t interfere with or obscure your CTA. You only have a few lines to hook your reader into taking the next step with you, so choose carefully where you place each element.

Let’s recap how and why to write an About Me blog

  1. Including blogs that let your audience get to know you as a person help to build the know like trust factor that makes people decide to buy from you

  2. Keep the blogs relevant and helpful for readers

  3. Blogging isn’t the only way to do this - if it feels uncomfortable, find another way to include content that lets your readers get to know you.

If you’d like to learn more about how to write effective blogs that generate leads and drive traffic to your website, join my free group Blog Magic: Blogging Hints and Tips for Health and Wellbeing Professionals. In there, you’ll see loads more tips and training on how to write effective blogs and you’ll feel supported to write and share blogs for your business. See you there?

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