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  • Katie Earl

Finding the confidence to be a blog writer: A conversation that changed my life

Updated: Nov 24



I haven’t always had the confidence in myself that I do today.


When you’re running your own business, you have to have the confidence to shout about what you do and the great results you can get for your clients. You have to believe that what you have to say is genuinely valuable, and that people want to hear it.



But I know how it feels to want to tell people what you think and how you can help but being too scared or underconfident to actually do it.



Before I set up my business, I worked as an editor at a healthcare publisher. I started as an intern, spending my days correcting commas and ticking boxes on checklists. But after a short time, I was promoted, then promoted again, until I was running the editorial team.


When I started to progress, I found that more and more people were asking my opinion. The other managers wanted to know my thoughts on how things could be improved, new starters wanted to know what I would do in certain situations, peers wanted to know my opinion on things that were happening.


But I was shy and didn’t like to rock the boat, so I just sat on the fence and watched others influence the state of play away from how I wanted things to be. I played it safe by only speaking up in smaller meetings where there was less at stake.


Then, when I began to really take the lead on the editorial team, I was tasked with writing an article on LinkedIn to encourage more researchers to publish their studies in our journal. I spent 30 minutes staring at the blank screen before letting the words flow through my fingers, cascading down the page until I was done.


When my manager read the article, I was told the piece was creative, so much more than it needed to be, and that I was a talented writer.


I had found my medium, and was invited to write for our company magazine.


My confidence was boosted and I began to feel like I had something to say, even though I was saying it in pixels or ink rather than speech. But those pixels soon began to translate. I found myself jotting down what I wanted to say in a meeting as others spoke, then calmly interjecting, saying my piece to nods of agreement or interest, then closing my mouth again to listen to what happened next.


When people read my articles or heard me speak in meetings, they asked me how I did it. “I’m in awe of you! It’s like everything you say is rehearsed!”


“That’s because it is,” I would answer, “even just for 10 seconds before I say it, I’m writing it in my head before I speak”.


I had valuable things to say, important points to make, and insightful comments to add to discussions, I just needed help to get them out. And so did the graduates I was training at the time. They were special, they were smart, and they had a lot to add to the literature we were publishing; they just didn’t know how to get started.


I believe there are lots more people in this exact position across the country and the world.


They’ve worked hard for many years to gain expertise in a subject that changes lives, but when it comes to writing about it, they just can’t find the words. Like I did in those meetings before I wrote my article, they’re sitting back and watching others take to the stage, while they hide behind social media posts or live videos.


They want to make their mark, speak directly to their people, and now they’re ready to take that first step. They just need someone to help them take the words out of their mouth and put them onto paper, or rather, up onto their website.


I am so humbled and excited whenever I hear how blogging has made my clients feel when they read the blogs I’ve written for them using their outlines.


Some can’t believe they actually said all of that in their original note.


Some begin to see their new service or offering taking shape on paper for the very first time.


Some are reminded of all the amazing things they’ve done in their career.


And some feel like their messages and communications are finally starting to align with what they’ve always wanted to say to their audience.


It is a real privilege to help so many people to start blogging, because I know from personal experience just how powerful the written word can be. It changes hearts and minds every day.


That’s why I spend so much time banging on about blogging - I want you to feel empowered to get your message out there.


And I want you to feel confident in the fact that you really do have what it takes to make a difference in people’s lives.


To help you get started, I’d love to invite you to join my free Facebook group Blog Magic: Blogging Hints and Tips for Coaches, Consultants, and Counsellors. In there, you’ll find support and inspiration to help you show up with confidence in your content.





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