• Katie Earl

Five reasons my blog-writing service isn't a good fit for you

Updated: Feb 25

If you’ve had a scroll through my blogs, you’ll probably already be aware of the reasons why you might want to invest in my blog-writing services.

If you’re not, check out this one about the process I follow with my clients, and this case study that details the results one of my clients had from working with me.

But what if my service really isn’t for you? Even if you can see the value in my service, is investing in blogging really worth it for your specific business?

Anyone who claims that their service would help absolutely anyone is kidding themselves, so I’ve decided to be even more transparent about who I don’t help, as well as who I can.

If any of these points ring true, my service probably isn’t the one for you.

1: Your messaging isn’t quite hitting the spot yet

Even though I do provide my clients with resources and regular calls to plan out the topics they should cover, I’m not a messaging strategist. What that means is, you need to have some evidence that your messaging is resonating with your ideal clients if my service is going to bring you the results it should.

If this is something you’re still getting sorted, my advice is to use social media while you play around with that messaging until you are getting good feedback and generating at least semi-regular leads from it.

If you feel like you’re in need of a bigger boost though, a messaging strategist or business coach might be a better investment for you at this stage in your biz.

2: Your website isn’t ready for visitors

One of the benefits of blogging for your business is that you can use it to direct readers to other pages on your website, or add Calls to Action (CTA) to book a call with you or encourage them to purchase something once they’ve finished reading.

But if your website isn’t really set up and ready for visitors, you won’t really feel the impact of blogging. You may still be able to nurture your readers a little, but in terms of bringing them into your buyer’s journey, growing your email list, or converting them into clients, blogging at this stage would be a bit of a waste of your time and money.

If this is something that you feel is a weak spot, check out this blog from the Marketing Meetup about how to start conversations with your website visitors to increase your conversions.

3: You don’t have time to produce outlines or review drafts

A big part of my service is helping my clients to blog without needing to spend hours on it. It’s, in part, a time-saving investment.

However, that doesn’t mean that it requires zero time input from you. I have many skills, but telepathy is not one of them!

Each month, you’ll need to be able to spare enough time to send me a brief outline of your blog. Then, once the first draft is written, you’ll need to be able to spare some time to read through it and let me know if you want any changes made. How long this takes is kind of down to the individual. Some of my clients might spend 10 or 15 minutes talking me through their ideas in a voice note while they walk the dog or cook dinner, others might spend up to an hour writing out their points for me.

I’m also here to help make this element of the programme as easy as possible for each individual client. I’ll always tell you if you’re sending me outlines that are more detailed than necessary, or help you explore other ways of creating outlines that might be less time-consuming for you (for example, a mindmap!).

But it does come down to you needing to be able to spare around an hour each month, maybe a little more in the first few months, to help me make sure I deliver the best possible blogs for you.

4: Your ideal clients are very specialised in your area of expertise

I’m often asked what subjects I can write on, and the answer is...almost anything!

There is a caveat to that though - the business I serve best are those whose audiences are not specialised. In other words, their content needs to put specialist subjects into layperson’s terms.

The reason for this is, just like those ideal clients, I’m also not a specialist in your industry (unless you happen to also be a blog writer, or you like to blog about the TV show Lost - then I’m your girl!).

I will be approaching your subjects from the same place as your audience, so when you send me your blog outline I can throw off the curse of knowledge and meet your audience in conversation where they are.

But if the opposite is true - say you write content about how to be a better graphic designer for people who are already graphic designers - I’m going to struggle to use all of the specialist language and high-level expertise that both you and your audience will be familiar with.

If this point resonates, there is an alternative option to my services, and that is to seek out a blog-writer or copywriter who specialises in your industry. They’re fewer in number, but will be able to deliver the results you’re looking for much better than I could.

5: Your ideal clients don’t consume long-form written content

This one seems kind of obvious now that I’ve written it down, but I’m leaving it in because I do think it’s an important one to consider.

Research has shown that long-form, value-driven content positively sways buying decisions towards brands that put the effort into producing this. But it’s important to remember that your market will decide whether or not your content is valuable and persuasive.

What I mean by that is, you can have the best blog in the world, but if your audience isn’t into reading articles and is spending all of their time listening to podcasts instead, blogging will be a waste of your time and resources.

So before you invest time and/or money into creating a blog, it’s important to do that little bit of research to be sure you’re working in alignment with what your audience is looking for.

What if you’ve decided my service isn’t right for you?

If you’ve already decided this and are still reading - awesome! I hope I can still be of help.

As a freelancer, I’ve built up a network of fellow business owners with a particular focus on connecting with those who complement my service.

So, if any of the points above rang true and you’d like a recommendation for someone you could get in touch with to help you move forward, please reach out and I’ll be happy to give you details of my contacts who I’d recommend.

And if you're still a little unsure about whether outsourcing is the right move for you, I have a free quiz that might help you make your decision. Course or Outsource will ask you a few questions about your business and goals and will then suggest whether outsourcing blogging could be a good next step, or whether it might be more helpful to invest in coaching or a course to help you DIY this.

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