What's the perfect word count for my blog?
Updated: Feb 25
“How long should my blog post be?” is probably the most frequent question I’m asked as a blog writer, from my clients and from my audience.
So today, I’m getting on my soapbox and telling you what I really think.
I think you should stop worrying about the word count of your blogs!
It’s a divisive topic, and one that causes confusion and frustration amongst copywriters, content writers, marketing agencies, and business owners alike.
But it really needn’t be such a big deal – in my humble opinion.
Here’s why I’m totally over counting the words on the blogs I’m writing.
What Google says you should do
If you ask Google how long your blog post should be, most of the results show that 2,000 to 2,500-word articles get the most amount of engagement or shares.
In fact, there’s tonnes of articles out there talking about how long your blog post should be. Some of them go into such minute detail about which word count is best for a how-to blog or a pillar content piece, it’s easy to see why everyone is so utterly confused. And don’t get me wrong – these answers are usually based on research carried out by various content marketing agencies and experts. So there’s definitely some truth to them. But by now, you probably know that when it comes to marketing your business, that's no such thing as one-size-fits-all.
Since the articles that have been written on the subject weren’t written with your specific business in mind, it’s important to take them all with a pinch of salt.
Ask the real experts
If we all know that one-size-fits-all isn’t working, why are we still asking how many words to put in our blogs?
Why aren't we asking "what can I put in my blog that will help my audience most?"
Because your audience is the real expert when it comes to knowing what works in your content. And they’re all you should be thinking about. If they love to read really in-depth articles from you about the nitty gritty of your subject, by all means settle in and work on producing that for them. But if they're busy, juggling a million things at a time, perhaps a shorter blog post might be better? One they can quickly read while the kettle boils?
By looking back at your most popular or successful content pieces (however you choose to define successful), you’ll be able to compile your own data on what type of blogs serve your audience best.
Even better – ask your audience what they’d like to see more of from you. Are they reading your blogs, or would they rather watch a FB live, or a TikTok video?
If you treat your audience as the experts, you’ll always stay up-to-date with their challenges, their preferences, and how your business fits into their lives. And this will allow you to not only design content that resonates with them, but also to create offers they can’t wait to buy.
The most important thing
In my opinion, it doesn't matter how many words you write. It matters how valuable those words are.
If you’re unsure about whether your blog is too long or too short, take a break and come back to it later. Reread it not to discover if you are reading for a long enough time, but to discover if you’ve said everything you need to say.
Is the reader better informed or more inspired at the end of your blog than they were before they read it?
Have you made your points clearly and concisely, avoiding too much repetition, unnecessary detail, and overly technical language?
Does the reader know what to do next when they finish reading your blog?
And if you can answer “yes” to each of those questions, your blog is the perfect word count.
Looking for more blog-writing support?
Now that you know my thoughts on the matter, I think it’s time to start typing. And stop checking that word count every few sentences ;)
If you'd like to learn more about how to write blogs that nurture your audience and generate leads, my free Facebook group Blog Magic is just the place for you. In there, I offer training in how to write blogs that generate you leads, as well as support and inspiration to help you show up in your content with confidence.